Category Archives: Uncategorized

Meet The Team – Mark Kapov With Lance Winsaft – Aldebaran Recruiting

This is a continuation of our “Meet The Team” video updates. Today I sat down with Mark Kapov, one of our rockstar senior recruiters. Mark is an all around great guy!

More to come in the future with other team members.

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

 

Introducing The San Diego Team – Aldebaran Associates Recruiting

This is a quick video making some formal introductions of our team members here in San Diego. More to come on each team member individually!

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Hello From The San Diego Aldebaran Recruiting Team!

Hi everyone,

Here is a quick video introduction of our Aldebaran Recruiting San Diego office team. We started to record a series of different videos that gives you a closer look at what our team looks like. 

We want everyone to put faces to our name. Hope you enjoy!

 

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Inner Knowing for Entrepreneurs- Accessing Solutions to Your Business Problems, Part 2

Below are my top three tips to bring truth and wisdom to your life so you can succeed in your business in the way that you have always dreamed possible:

1.   Spend at least 15 minutes a day in silence, 30 minutes is even better. 

This sounds easy and almost silly. But I can assure you that it is neither. We live in a very noisy world. Inside our head there is a voice that is constantly speaking to us, and it is not always saying positive things.

Our reality is shaped by the thoughts we entertain. Therefore, make sure to entertain only those thoughts that support your goals, your dreams, and your possibilities. In moments of silence we can reconnect with these ideals and find creative ways to think and speak them into existence.

Meditation is an amazing tool now being used by corporate executives across the globe. Join the movement!

2.   Stop each day to listen with your heart instead of with your head. 

Close your eyes and center your attention in your heart. Science is discovering that the heart holds an intelligence that is far greater than that of the brain.

The HeartMath Institute is studying heart intelligence and is providing “scientifically-validated and market-validated tools and technologies that activate the intelligence and power of the heart to dramatically reduce stress while empowering health, performance and behavioral change in individuals and organizations.” 

According to “Let Your Heart Talk to Your Brain,” a Huffington Post article by HeartMath, “… the human heart, in addition to its other functions, actually possesses a heart-brain composed of about 40,000 neurons that can sense, feel, learn and remember.

The heart brain sends messages to the head brain about how the body feels and more. Use your heart to uncover the answers to the every day problems your business is experiencing!

3.   Use the power of your dreams to find solutions to complex problems. 

Often I have gone to sleep at night not knowing how to handle a certain problem in my business, only to wake up with the perfect solution.

I’m sure you have experienced this too. Dreams carry messages from our subconscious.

These messages, when accurately interpreted can bring amazing insight and information to us. Nobel Prize laureate Otto Loewi dreamed about the experiment, which would prove his idea that nerve impulses are chemically transmitted!

Practice these techniques to eliminate worry and to bring full clarity to those situations that ultimately actually do require expertise beyond your own level of knowledge. In other words, use experts only when you have exhausted your own Inner fountain of information.

Believe in yourself. You are more powerful and more knowledgeable than you can comprehend!

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

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Inner Knowing for Entrepreneurs- Accessing Solutions to Your Business Problems – By Our CEO Lily Winsaft, Part 1

Consultants are expensive. When you contract a consultant, you are paying for expertise that you do not have.

This can be very valuable. Indeed, I have benefited greatly from “selling” my knowledge to those that do not know what I know. And I have earned every bit of financial reward gained through helping others where they lacked information necessary to succeed in one area or another.

Looking to experts for knowledge is very helpful, especially when you are an entrepreneur interested in success.

One might say that it is impossible to know everything that one needs to know in order to run a successful business, whatever size it may be. And this would be true. Except when it’s not.

Sometimes we look to experts because we lack confidence in ourselves or because we do not believe that we know the answers to the questions we seek. At times we may even know what we need to know but we lack the courage to execute. In these instances we are paying a price for ignoring that we actually know more than we think we do.

Or, that we are capable of achieving great things through sheer perseverance alone, for example.

No matter how technical, no matter how complicated a problem, what if you could tap into a universal source of information that would allow you to connect with what you need in order to thrive in your business?

Maybe we can’t download information about how to fly a helicopter the way the character Trinity in the movie The Matrix does, but I believe we all have access to an infinite amount of knowledge that is stored in the universal memory banks. This information is accessible through our intention.

The human mind is an incredible machine capable of receiving and already possessing much more information than we can ever imagine.

Science is teaching us through quantum physics that all knowledge is stored within the very DNA housed in our cells. By activating our so-called “Junk DNA,” we are able to discover the unlimited potential we have within us to create and manipulate the universe.

We have only to set aside our limiting beliefs, step into our full power and trust in the capacity we have to move through every opportunity with wisdom and grace. For entrepreneurs, there is no greater challenge than to understand the seemingly complex nature of the structure of a business.

Key questions we face as small business owners:

-What makes a business succeed?

-How can technology be used to empower the very structure of our business?

-How can we wisely utilize human capital to support our profitability?

-What are the financial models that work for us? How can we establish credibility for our brand?

-What limits us in causing our business to succeed at the level of our wildest dreams?

These are all questions we face daily as business owners.

Most of us do not believe we can answer these questions on our own. And often when we try, we fail. Fear gets in the way, belief systems we acquire in our childhood, such as “I am not good enough” or “there must be something wrong with me,” stand in the way of our success.

If we can put aside these limiting patterns in our behavior and in our mindset, we will begin to utilize the Inner Knowing that we have come here with and that we have acquired through the evolutionary process of our species. First, we must believe in ourselves and then we must trust that we CAN have this access!

Everyone has experienced what is called an “aha moment.”

These moments of enlightened truth come to us from the very source of Inner Knowing that I am referring to. Usually these aha moments occur randomly in our lives.

And when they do we are often astonished and amazed at the truth and wisdom within them. How can we cause aha moments to come to us at will?

How can we conspire with the source of Inner Knowing to bring truth and wisdom to our experience whenever we choose?

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

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Our CEO, Lily Winsaft On The Brink Of Getting Published – First Novel, See Link!

Wake the F*ck Up
A Young Man’s Souljourn

Synopsis

Young people are faced with all kinds of turbulent experiences. So many of our children today are battling depression, anxiety and addiction. Suicide rates among children and young adults is skyrocketing. This is alarming. We must teach our young people that suffering is not necessary. We must teach them to wake up to their true light, to their divine potential!

This story is based on the real experiences of a young man who suffered an unspeakable life from a very early age. It was an age in which what he should have been experiencing was bedtime stories, birthday parties, and Little League. Instead, Daniel was repeatedly abused and neglected, eventually becoming a ward of the state of Massachusetts . . . a state that ultimately allows him to fall through the cracks. 

His journey to enlightenment serves as an inspiration for all of humanity.

Author
Lily Winsaft spent over 25 years in corporate America and owns a recruiting company that is currently managed by her oldest son. She studied psychology in college and was raised in a home where metaphysics was the backbone of all teachings. Reincarnation, karma, the chakra system, astrology, mythology, clairvoyance, etc. were all family suppertime topics.  

She had a very interesting adolescence and young adulthood in which she practiced meditation, yoga, dreamwork, and out-of- body travel. Later, her professional career focused on Sales, Recruiting, and Coaching (Career, Executive and Life). She is an entrepreneur at heart and an aspiring writer. 

In her early 40’s she became a certified ThetaHealing practitioner and has witnessed hundreds of energy healings. Lily is also a highly skilled Akashic Records reader and regularly teaches classes at the Jamar Enlightenment Center in Palm Beach Gardens. Her soul’s purpose in this lifetime is to be of service to humanity by helping people remember who they are and why they are here. She facilitates Transformational Breath sessions, teaches the DreamWorker™ Protocol & Technique (a process she created), leads meditations and is an avid beach walker. 

Learn more and preorder at: https://publishizer.com/wake-the-fuck-up/#horizontal 

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

book

Salary Negotiations, What Is The Right Approach In Todays Job Market? Learn From A Recruiter!

Salary isn’t everything, although yes it is important. There are many ways to negotiate a strong offer, and one should always keep in mind that the main focus should be “is this the right career move for me?” Too often do candidates get caught in a myopic view of an offer and lose sight of the big picture. Don’t focus only on numbers; things like bonuses, health benefits, growth potential, company culture, flex days, location, company reputation, and other perks can paint a much bigger picture and taking everything into account is paramount for making a powerful decision. 

There are so many opinions about how to properly negotiate an offer. We see a lot of younger candidates go overboard and ask for too much money, or over-negotiate their offer. Being unreasonable does not make you look good and can put a sour taste in a potential employers mouth very quickly. Be smart and keep in mind there is always a difference between your market value and “actual” value. Think abut what you are asking for and remember keep in mind the big picture. Working with a recruiter is always ideal as recruiters can typically negotiate the best offer on your behalf without stepping on toes.
 
Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description
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Can You Ever Get Enough Interview Tips? Avoid Interview Mistakes.

What do you think is one of the biggest mistakes candidates make while interviewing? One very common mistake we see candidates make time and again is that they don’t let their enthusiasm and excitement for the role and company really shine through during their interview. Hiring mangers want to hire team members that are enthusiastic and excited about joining their team and company. So next time you interview, make sure you do your homework and let that enthusiasm come through!

An interview is an interview in both directions. As a candidate it’s important to ask questions to feel out the opportunity and company as a fit for yourself; asking questions also shows you are interested and engaged in the opportunity, something employers love! When you do your research ask yourself what would be important to know for you to gauge if this is the right role and company for you. Be sure also to review the job description and be prepared to ask specific questions about the day to day aspects of the role; be prepared as well to speak to examples of your experience related to the job and job desertion.
 
Interviewing is an art and no matter how good you are at what you do, being a poor interviewer can cost you a solid role that is perfect for you. Don’t make the mistake of thinking your experience and personality will carry the day; although it will take you a long way, you need everything for a competitive edge.
 
Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

The Millennial Generation And Today’s Workforce – Making It Work

With so much negative thought out there on the millennial generation it’s good to see more articles looking at the millennial generation holistically – and I’m not talking about a defense of the generation. Does the millennial generation deserve to be vilified? No. Do millennials need to be responsible for how they operate in the world? Yes.

There seems to be a pervasive pattern that every generation always has a similar response to the upcoming generation: conform or get out. I think saying one generation or the other should conform is a dangerous road to go down. The current workforce is not “right” and millennials are not “right”. The question is how do people, old and young, work together in an ever-evolving landscape?

“Adapting to the workforce as it is” is a a dangerous sentiment on it’s own – you can’t resist change and evolution my friends! I think it’s important to note I’m not taking sides, my whole point is taking sides is stupid – it’s a fault of being a human that brings all the suffering we have today. Figure out how to work and grow together – we would be in a very different planet right now.

Millennials do need to be responsible for many things as they are entering the workforce; we see a very common naiveté among millennial candidates that often translates to or is interpreted a lack of professionalism and sometimes a sort of selfishness. Millennials need to make sure they are acting appropriate to the situation they are in, honoring the other people around them instead of living and acting from their own little self-centered bubble.

Conversely, companies need to be adapting their cultures, office environments, perks, incentives, growth opportunities, communication structures, and compensation packages to attract and retain the absolute rockstars that the millennial generation is producing. Companies like Google, Amazon, and Apple are reaping the benefits of this strategy.

Bottom line, if we all adapt and look from working together in ways that empower and support everyone, then maybe we can create the strongest and most productive workforce yet!

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z

Hiring Top Talent – Negotiation Skills for Small Business Owners – Hiring Tips

Talented professionals, the right ones for your company, are not so “easy” to come by as most small business owners can attest. Heck, hiring in general is not an easy task for any size company, even those with marquis brands.

In a relatively strong economy, top-notch professionals have choices. So when you find a good match, don’t lose them by taking risks on the negotiating table.

My 18-year career in recruiting has taught me a thing or two about how to ensure that a highly desirable candidate doesn’t get away, even when their salary requirements exceed your budget.

Aldebaran Associates, the recruiting firm I started almost 15 years ago, deals with clients of all sizes ranging from 10 employees to over 50,000. In tough conversations involving compensation packages, the winner is always the person that clearly knows what they want and is willing to give up emotional or stubborn attachments to any aspect within the scope of a potential offer.

Preparation for compensation conversations should begin before you actually meet the first candidate. Turnover is very costly so hiring “right” from the start is necessary if you are going to avoid financial havoc.

We recommend that you not initiate a search, or at least not start interviewing, until you can clearly answer the following:

  1. What is your vision for this role? How will it contribute to your overall company business strategy?
  2. What is the local market salary range for this role, keeping in mind the scope of the role and the years of experience required?
  3. What is your budget and how flexible can you be?
  4. If your budget does not allow you to meet the market salary demands for this position, how do you plan to make up for this?
  5. What is it costing you to not fill this position? Consider the financial, emotional, personal and, of course, productivity costs.
  6. If this role is replacing someone, review any compensation aspects of that experience that may have contributed to the relationship not working out.
  7. What are the top 3 “must haves” for this role and what are the top 3 skills or traits you would really like the candidate to possess but are willing to do without?
  8. What are your deal breakers? What are you not willing to compromise on regarding this hire?

Consult a business partner, financial advisor (such as your CPA), search consultant, reputable recruiting firm, etc. if you are unable to answer any these questions satisfactorily on your own. You may have assigned someone on your staff to manage the search process and applicant interviews.

If so, make sure to share with them the answers to the above questions. Be certain this person is someone you 100% trust to be aligned and engaged with the vision of your business and the role itself.

Thoughtfully considering the questions proposed here, and knowing the answers, will give you the confidence to engage in negotiation-like conversations starting on the first interview with each candidate.

This is a critical step in setting yourself up for extending solid offers and minimizing the risk that they will be counter-offered, rescinded or shopped.

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa

How To Survive Corporate Politics

“Survival of the fittest” is a phrase that originated when Charles Darwin wrote on his theory of natural selection.

The phrase was actually coined by Herbert Spencer after reading Darwin’s “On the Origin of Species.” Basically, the theory is that nature will consistently ensure the survival of a species through the “natural selection” if its strongest specimens.

Only those individual members of a species that exhibit the highest level of ability to survive environmental elements will live long enough to reproduce, passing along DNA to their offspring, and thus allowing for the continual evolution of their species.

Of course “survival” implies a battlefield in which some will make it out alive and others won’t.

Corporate politics is one such battlefield.

Sitting through hundreds of interviews with professionals at all levels and in a myriad of industries, it has become obvious to me that for many professionals that do not survive their jobs, the reason for their demise can often be attributed to their lack of ability to understand, and win inside their employer’s corporate politics.

Even more pervasive, corporate politics impacts business owners and entrepreneurs. Not “getting” the corporate politics of your customer can result in losing their business, even if what you have to offer is something they really want and need.

So what is corporate politics and why is it important?

According to Wikipedia, it refers to “the use of power and social networking within an organization to achieve changes that benefit the organization or individuals within it. Influence by individuals may serve personal interests without regard to their effect on the organization itself.”

The phrase has a negative connotation because when you hear it you automatically assume that the people that are exercising corporate politics are abusing their power and making decisions that are not in the best interest of the company or the individuals within it, but most likely for the benefit of a very few – those that are in power and seeking to amass more of it – for their personal gain. It’s important because it exists and because knowing how to survive it is critical to your success.

We can probably all agree that corporate politics appears to be unavoidable.

Some people seem to naturally and quickly understand the corporate politics of an organization, while others struggle until they either get it or they don’t. And when they don’t, what is often predictable is the termination of employment or the loss of a customer. It doesn’t have to be that way.

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing

Behaviors to Avoid When Pursuing New Business

Your clients basically sign your paychecks. So if you think you don’t have a boss because you own your own business, you are sadly mistaken. Once you acquire a client there is a host of matters you and your staff must attend to in order to keep that client happy and returning to buy more of your products and services, which is a challenge in and of itself. Businesses invest hard earned bucks to maintain clients because everyone knows customer retention is far less expensive than customer acquisition. “Acquiring new customers can cost 5 times more than satisfying and retaining current customers (Alan E. Webber, Forrester Research).”

Customer acquisition long-term sustainability of a business Customer retention is obviously extremely important, but it is my belief that customer acquisition is even more vital to the long-term sustainability of a business. While no one questions that both are necessary, there has been a longtime debate about which is most important – to acquire or to retain. Interestingly, over the years I have been able to witness first hand that the focus on acquiring new customers must be hands down the first priority. An extreme but true example can be seen in the advertising world. Aldebaran Associates, the recruiting firm I (Lily Winsaft) started 14 years ago, places professionals in advertising, marketing, media, and public relations. The biggest mistake I have seen many agencies make is to put all their eggs in one or two baskets, feeding and nurturing less than a handful of clients. They hire staff and third party vendors to service and entertain these few clients, and they actually do very well… until the rug gets pulled out from underneath. Dozens of times I have seen agencies in utter despair when overnight one of their big clients decides to go with another agency. Since they didn’t do a good job acquiring new customers, they now have to face the financial impact, which includes firing staff and often going out of business. In our own business model we have discovered that if we do not focus on bringing on new clients, our sales pipeline suffers greatly and recurrent business from existing clients does not cut it if we are to reach our revenue goals. Lance Winsaft heads up our sales and recruiting team out of our office in San Diego.

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, Lance Winsaft, Lily Winsaft, Aldebaran Recruiting

Balancing Professional And Personal Lives Is A Continual Challenge.

In the very beginning I worked almost eighteen hours a day. It was not a pretty sight, to say the least. As the business got more stabilized, actually, as I personally got more stabilized…it became apparent if I didn’t work on balancing my life with my work that I would burn out.

One way I made sure to do this was to speak publicly about the importance of work-life balance to any women’s group that would listen. It needed to be talked about it publicly and I had to be that person!

One of my best experiences was while leading a women’s organization in support of Latinas working in various business capacities.

We had a board member who worked for Macy’s at the time. They sponsored a fashion show and we all had a chance to walk the runway and feel special as women.

We were strutting our stuff and showing the world that business is not just about closing deals and carrying a briefcase.

I also spoke to a large group of Latinas with their own businesses at a conference on the Queen Mary in Long Beach California. My topic was about “Putting Yourself First” and how important that is in order to have the energy to be there for both our businesses and our families.

Whenever possible I do walk my talk and try to get away on little vacations. My favorite activities are hiking and traveling. Last summer I spent six weeks in Europe with my two sisters. It was amazing.

When I relocated from Atlanta with my son Lance Winsaft, I had to say goodbye to Stone Mountain where I hiked pretty regularly. Once I actually ran into a client and took a picture together. I also had to say goodbye to the Chattahoochee River where I used to trail jog every weekend off at Columns Drive in East Cobb. I really miss both and can’t wait to revisit you in the near future!

keywords: executive recruiting, recruiting, advertising, marketing, media, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach

Corporate Culture – A Values View From the Outside In

Human Resources and the professionals that carry out this function play a key role in how companies develop the values that ultimately express themselves in the culture of an organization. Corporate culture is important because it is the bedrock on which a company grows and sustains the most important asset it possesses…its people. Unfortunately, culture is not as easy to either create or nurture as we would all like it to be. For many companies, the existence of culture happens on its own with little intention on anyone’s part. Lack of intention and creative commitment opens the door for less than favorable conditions to creep into the cultural environment.

Not too long ago I found myself, as I often do, walking along the corridors of a well-known Fortune 500 corporation in Atlanta, gently being nudged by the numerous signs hanging on the walls. These signs spoke to the values of this company. My client, the Director of Human Resources, spoke to me about these values. She spoke of integrity and communication and about education and knowledge. She highlighted the company’s commitment to customer service and to teamwork. As we discussed the qualities my firm, Aldebaran Associates, should look for in the candidates we source for them, she made sure that I understood how important it was that these candidates “fit” the company’s values and culture. We subsequently presented an extraordinary candidate for a key position and the candidate went through 3 interviews, getting high remarks from all. We were certain she would get an offer. Instead, 2 months later and a couple of dozen messages left through either email or voice mail, we still had not received feedback or a conclusion about this candidate. We were never told if the position was filled, or why they passed on our candidate. Two parties were left hanging in an incomplete conversation. What happened to the values of communication and customer service? Were they intended only for the people inside the company?

Corporate culture must be created with intention if it is to truly matter and have the kind of impact that an organization has in mind when it speaks of its culture. A company’s values should be so loud that even an outsider is able to recognize them. The people at Amazon have built an enormously successful empire based on one huge value – the customer is always right. And because they believe this to be true, they live it and breathe it every day. They make the process of returns, exchanges, complaints, etc. so easy and pleasant that no matter what happens to your order, you will keep coming back because you know you are valued as highly important. Amazon has been an inspiration for many companies to follow that same value system. This system says that if you take care of your customer, no matter what, they will always come back. And they will say nice things about you to their friends. In this world of social media and connectivity, this is no small matter.

Compare this to Molina HealthCare, a market place insurance company that has one of the poorest customer service value systems I know of. A good friend of mine cancelled her policy over a year ago and they are still withdrawing premiums from her bank account. She has escalated her issue numerous times, visited their local offices in person, written letters, and each time she is told they can’t do anything about it. I simply do not understand this!

When, as a human resources professional or other person authorized to make hiring decisions, you interview a job applicant it is your responsibility to embody the value systems of your organization. You see, when a candidate leaves your doors, or hangs up the phone with you, they are left with an impression of you and the company. That impression is the seed of how they will relate to your brand. Every time they interact with you that seed grows. They then become a walking billboard for your brand. How people view your brand is a reflection of the values and culture of your organization. Every candidate you invite through an interview process with you is thinking and saying something about your organization. It’s up to you to show up in such a way that what those candidates have to say builds a positive image of you and your brand. What they say about you is a mirror for the culture you say you are building and creating. Ask yourself if you are honoring the values someone said, and you are saying, are the values of the organization.

Looking from the outside, as a vendor and provider of services, I am clear that human resources has the power to impact how an organization’s culture is viewed. By modeling behavior that truly reflects the values of the organization, human resources personnel and all those with the authority to make a hiring decision are in a position to make a positive and inspiring difference for the corporation they represent. Regarding your company’s values – know them, breathe them, live them!!

Written by Lily Winsaft, CEO

For information about the Aldebaran Associates Human Resources Programs and Consulting Services, call us at 561-337-5211 or visit our website: http://aldebaranassociates.com/service/hr-programs/

Message from The Founder and CEO

I’ve always known I wanted to make the world a better place, even if it was by reaching out and making a difference in just one person’s life.

Searching for and wanting to know my purpose (as many of us do for much of our young adult lives) consumed me. Then one day it occurred to me that maybe I didn’t have a purpose. That scary thought created a vacuum in which I could now make one up. The purpose I invented over 10 years ago still drives my spirit today.

It is this purpose that gets me out of bed each day and catapults me into doing what I do. Extraordinarily, this purpose also led me to one of my biggest dreams – “To create a world where people love what they do for a living.” Throughout my numerous career moves, I noticed that most people not only do not love what they do for a living, but they are mostly scraping by, almost robotically, wishing and praying that one day they’ll “escape the rat race” and make it to that island dream life that occupies their minds in those rare moments when they have the time to fantasize about a better life.

My dream, fueled by the purpose I invented – “To inspire others to connect to and be moved into action by their own greatness” – motivated me to start Aldebaran Associates during one of the toughest economic times in our recent history. My son came up with the name after hearing me talk about my vision for the company.

Aldebaran is the name of the biggest and brightest star in the Taurus constellation – its Alpha Star. The star is located in the eye of the bull and Aldebaran is an Arabic word that means “the Follower.” It is named that way because it seems to follow the Pleiades, a cluster of stars to which wondrous mythological legend is attached.

The clients and candidates that Aldebaran Associates follows are all Superstars. We work very hard to align them with each other so that we can all get closer to loving what we do for a living. We reach out and make a difference in one person’s career, then another, and then another. Welcome to our world!

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Biography

Our Philosophy:

We believe in the true alignment of client and candidate. While we look for the required skills and experience, we concentrate on matching personalities and core values.

Corporate cultures vary enormously and companies strive for balance within their existing teams when they are adding staff. We meet every client and practice sound due diligence when working on new searches. We interview our candidates in person and establish credibility and trust. Nothing is left to chance.

Our Values:

We value long-term relationships with clients and candidates. We work as partners to facilitate that rapport and continue the relationship long after the engagement is complete. We keep our word and assure you of the highest ethical standards at all times.

We are committed to:

  • Integrity, honesty and direct communication
  • Mutual respect and confidentiality at all levels
  • Being passionate about our candidates, clients, and partners
  • Creating a world where people love what they do for a living
  • Inspiring others to be connected to and moved into action by their own greatness
  • Personal excellence and self improvement
  • Delivering results and quality to clients, shareholders, partners and employees
  • Quality of work/life balance for all professionals
  • The valuable exchange of information in all interactions